About BUYMA: The Marketplace for Overseas Sellers to Reach Japan
We are a Japanese e-commerce marketplace that brings a wide variety of international products—from fashion and beauty to lifestyle and beyond—directly to consumers in Japan. With over 230,000 personal shoppers in 182 countries (as of July 2025), our global network sources and delivers the latest trends and unique finds from around the world.
Members
11.6 million
Items
6 million
Registerted Personal Shoppers
230,000
Brand handled
19,000
What to Sell on BUYMA: Top Products and Categories Buyers Want
BUYMA welcomes a wide range of categories, from fashion to everyday lifestyle:
- Global Luxury & Affordable Fashion Brands
- Vintage & pre-owned Brands
- Beauty & wellness
- Home & interior décor
- Furniture
- Pet essentials & accessories
- Outdoor & sports gear
With a strong customer base and broad category appeal, BUYMA is the ideal platform to showcase your products in one of the world’s most dynamic markets.
Why Overseas Sellers Choose BUYMA to Sell to Japanese Customers
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BUYMA is recognized in Japan as a trusted marketplace, offering a secure, reliable, and customer-focused shopping experience.
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Our platform brings together a diverse range of global products, from fashion and beauty to home, lifestyle, and rare finds.
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Customers enjoy added value through exclusive promotions, time-limited deals, and other special offers.
How to Start Selling on BUYMA
Fee
Registration and listing fee
FREE
*No fixed monthly fee
Commission
Minimum 5.5%
of the total price of the products sold.
(TBD depending on the way of collaboration)
Contract term
No fixed term
We help international retailers and brands expand into the Japanese market.
Our multilingual seller support (English, Korean, and Chinese) makes it simple to establish your business on our platform. For those without Japanese customer service, we can also introduce local representatives or sales partners.
If you’re ready to introduce your products to Japanese consumers, connect with us using the Application form below.
Apply NowFAQ
- Q.What is returning policy on BUYMA?
- A.As a general rule, BUYMA does not allow returns or exchanges of items once purchased. However, when we receive inquiries from customers such as receiving different items or the product is damaged/there is a problem with quality, we will fully discuss the issue with the purchaser and If an item is determined to be insufficiently inspected, we will ask to return or exchange the item between the shop and the purchaser.
- Q.How can we deliver to Japan?
- A. The product will be sent directly from the seller to the purchaser.Therefore, the product is purchased as a personal import.You may choose to pay customs duties prepaid or at the buyer's expense.
- Q.How is the sales amount deposited?
- A. We will transfer the sales amount to your designated account (overseas accounts are accepted) and currency. After notification of the item's arrival made by the purchaser, a deposit ID will appear on the deposit list. After that, please apply for the transfer and the sales amount will be deposited into your designated account.
- Q.How much is the fee?
- A. There are no fixed fees for registration or listing. We charge minimum 5.5% for each transaction, and a 220-1,100 yen transfer fee for each transfer of payment.
- Q.Do we need to establish a Japanese corporation?
- A. No, you can register BUYMA.com with a shop address and name of person in charge in your country.
